ATD 006:Principles of Management

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About Course

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GENERAL OBJECTIVE

This unit covers the competencies required to apply entrepreneurial and communication skills in business management. It involves identifying concepts of entrepreneurship, identifying business opportunities, venturing into a new business, identifying appropriate business expansion strategies, developing a business plan, applying appropriate entrepreneurial marketing strategies, and applying the concepts of business communication to manage an organization.
 

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What Will You Learn?

  • Understand the concepts of entrepreneurship
  • Ability to identify entrepreneurial opportunities
  • Ability to venture in to a new venture
  • Identification of appropriate business expansion strategies
  • Development of a a business plan
  • Application of appropriate entrepreneurial marketing strategies
  • Application of the concepts of business communication to manage an organisation

Course Content

IDENTIFY MANAGEMENT CONCEPTS IN AN ORGANISATION
Definition of Terms Levels of Management Management Roles Management Skills Qualities of an Effective Management Management Administration and Leadership

  • Definition of Terms
    12:10
  • Levels of Management
    06:59
  • Management Roles
    08:45
  • Management Skills
    09:43
  • Qualities of an Effective Manager
    05:30
  • Management Administration and Leadership
    05:49
  • Revision Questions With Answers
    00:00

APPLY THEORIES OF MANAGEMNENT TO RUN AN ORGANISATION
Classical Approaches to Management Behavioral Management Approach Modern Management Theories

APPLY APPROPIATE TOOLS TO ANALYSE ENVIRONMENT
Internal Environment Analysis External Environment Analysis Changing Business Environment Importance of Environmental Scanning

APPLY MANAGEMENT FUNCTIONS IN THE ORGANISATION
Planning Function Organizing Function Leading Function Staffing Function Controlling Function

MANAGE CHANGE IN AN ORGANISATION
Definition of Change The Change Process Types of Organizational Change Managing Resistance to Change

ANSWERED QUESTION PAPERS

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