ATD 003: Entrepreneurship and Communication Online Course in Kenya | KASNEB Exam Preparation

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About Course

Gain the entrepreneurial mindset needed to identify business opportunities, launch successful ventures, and communicate effectively in today’s business environment. This unit combines innovation, marketing, business planning, and professional communication skills.

 

What Will You Learn?

  • Understand entrepreneurial concepts and business opportunities.
  • Evaluate and launch new business ventures.
  • Develop practical business plans.
  • Apply modern marketing and digital marketing strategies.
  • Master effective business communication and presentation skills.

Course Content

IDENTIFY CONCEPTS OF ENTREPRENEURSHIP

  • Definition of Key Terms
    07:59
  • Types of Entrepreneurs
    06:53
  • Difference Between Entrepreneurs and Small Business Owners
    07:23
  • Characteristics of Entrepreneurs
    07:05
  • Entrepreneurial Environment
    17:37
  • The Role of an Entrepreneur in Business
    06:56
  • Benefits of Becoming an Entrepreneur
    05:41
  • Contributions of Entrepreneurship in Socio-Economic Development
    04:19
  • Current Trends and Issues in Entrepreneurship
    07:45
  • Challenges Faced by Entrepreneurs
    05:06
  • Revision Questions With Answers

IDENTIFY ENTREPRENEURIAL OPPORTUNITIES

VENTURE IN TO A NEW VENTURE

IDENTIFY APPROPRIATE BUSINESS EXPANSION STRATEGIES

DEVELOPING A BUSINESS PLAN

APPLY APPROPRIATE ENTREPRENEURIAL MARKETING STRATEGIES

APPLY THE CONCEPTS OF BUSINESS COMMUNICATION TO MANAGE AN ORGANIZATIONN

REVISION QUESTIONS WITH ANSWERS

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